Resources

The Archive

High-value guides, playbooks, resources, and sauce.

Insights and opinions on the paid media landscape.

Templates, calculators, and resources I use daily.

Real scaling results from brands I've worked with.

The 100-Creator Playbook

Run 100 creators in parallel, treat content like a portfolio, and let the algorithm pick winners.

How to Scale Paid Media in 2026

The exact system I use to scale ad accounts past $100K/mo profitably.

How Cal AI Scaled to $2M/Month in 12 Months

The full growth playbook behind a $2M/month AI calorie tracking app.

Shopify Code Blocks

30 copy-paste code blocks that instantly boost your store's conversion rate.

Facebook Ads Immortal Setup

The ban-proof infrastructure that keeps your ad accounts running forever.